December 8, 2022

Chico’s FAS, Inc. Announces Innovation-Driven Partnership To Enhance & Modernize The Consumer Road Map

FORT MYERS, Fla. , Aug. 9, 2022 /PRNewswire/ — Chico’s FAS, Inc. (NYSE: CHS ) (“Chico’s FAS” or the “Company”) is taking the next big-step in its digital-first transformation journey by selecting fabric, Inc. (“fabric”) as its Commerce Technology Platform and Bounteous as its Co-innovation Partner for implementation.

By enlisting fabric and Bounteous, Chico’s FAS (Chico’s, White House Black Market and Soma) has forged a multi-touchpoint partnership that will serve to accelerate the retailer’s digital architecture growth, making substantial strides towards their goal of building out a “Connected Commerce” platform. One associated with three pillars in the Chico’s FAS digital-first strategy (Connected Commerce, Data Centricity plus Technology Enablement), Connected Commerce is an omnichannel engagement which offers customers a seamless, personalized integration of in-person and digital experiences, enabling them to shop when they want, in the particular way that they want.  

This modern management model leverages fabric’s best-in-class services and modular technology, Bounteous’ digital innovation and system expertise and Chico’s FAS’ superior understanding of omni-channel boutique retail to enable rapid testing and swift implementation across a host of fashion commerce innovations such as cross-platform shopping, virtual stylist programs, seamless search functions and beyond. Overtime, the Connected Business platform will dramatically improve each Chico’s FAS electronic touchpoint, building an enduring customer relationship that will brings her back more frequently by exceeding client expectations with always-relevant content, experiences plus engagement.

“We live in a digital-first world, and in continuing to modernize our consumer experience, we are thrilled in order to debut this collaborative alliance with fabric and Bounteous, ” says Jay Topper , Chief Digital Officer of Chico’s FAS. “This is a three-way partnership that will pay dividends within our digital plus customer-first support beams for years to come. We have complete belief in both fabric’s platform and Bounteous as the transformative partner to help us achieve new heights within our commerce channels, service channels and general Connected Commerce strategy. ”

Chico’s FAS first entered into a strategic agreement with material, whose roster of clientele included renowned businesses such as BuildDirect, GNC plus MSC trust, in early 2022 to deploy a cloud-based distributed order management and inventory system. With over 40% of all Chico’s FAS purchases made online, the retailer has invested substantially over the past two years in transforming the business model through the acquisition of cutting-edge technology and talent to establish a digital ecosystem that delivers a modern business experience and meets the particular consumer’s ever-evolving needs.   The powerful combination of fabric’s modern technology stack and Bounteous’ digitally unifying Co-Innovation Method that boasts a track record of success across the brand’s portfolio including companies this kind of as Shake Shack, Domino’s and Staples, will position Chico’s FAS as one of the more modern platforms within the retail industry today.

“Chico’s FAS is so attuned to its customer, plus its commitment to give her the particular very best brand experiences has been clear from day one. As a company equally passionate about creating exceptional consumer-centric encounters, this is 1 of the many reasons we are excited to co-innovate with Chico’s FAS and fabric in order to transform trade for its brands, ” states Jen Spofford , EVP, Managing Director at Bounteous. “True digital transformation requires more than just technologies and we’re delighted that Chico’s FAS is committed to evolving its processes and empowering its teams to enable flexibility in selecting plus implementing the particular right tools to deliver a best-in-breed customer experience. ”

“The partnership between Chico’s FAS, Bounteous, and fabric represents the future of commerce, where each party brings their expertise to build innovative and outstanding experiences for customers, ” said Ben Pressley , Chief Revenue Officer with regard to fabric.   “Specifically, the fabric system will allow the word “yes” to be used up and down the particular Chico’s FAS org.   Yes in order to the exact look plus feel; yes to merchandising experiments; indeed to lower TCO; yes to unconstrained growth and scalability; plus yes to a contemporary and enduring experience.   We’re thrilled that the fabric platform’s open and modular microservice design will serve as the particular technology enabler for Chico’s FAS  “connected commerce” technique. inch

In addition in order to consumer-facing improvements,   this particular collaborative collaboration will also bring intelligence plus efficiency to post-sale consumer service features. This allows Chico’s FAS to collect and harness insights from the entire commerce trip, to elevate product, marketing, experiences and operations, ultimately enhancing customer conversion, retention plus loyalty.

Quick fact — As of August 24, 2021 , the Company operated 1, 284 stores in the U. S. and sold merchandise via 66 international franchise locations in Mexico and 2 domestic franchise airport areas.   The Company’s merchandise is also available at www.chicos.com , www.chicosofftherack.com , www.whbm.com and www.soma.com   while well like through third-party channels.

ABOUT CHICO’S FAS, INC.
Chico’s FAS is a Florida -based fashion company founded inside 1983 on Sanibel Island, Fla. The Company reinvented the style retail experience by creating fashion communities anchored simply by service, which usually put the customer at the center of everything we do. As one of the leading fashion retailers in North America , Chico’s FAS is really a company associated with three unique brands – Chico’s, WHBM and Soma – every thriving in their own white space, founded by women, led by women, providing solutions that will millions of women say give them confidence and joy.

Our Company has a passion for fashion, and each day time, we provide clothing, shoes plus accessories, intimate apparel and expert styling in our brick-and-mortar boutiques, electronic online boutiques and by means of Style Connect, the Company’s proprietary digital design tool that enables clients to conveniently shop wherever, whenever plus however they prefer.

To learn a lot more about Chico’s FAS, please visit our corporate website at  www.chicosfas.com . The information on our own corporate website is not, and shall not be deemed to be, a part of this press release or incorporated in to our federal securities law filings.

Chico’s FAS Media Contact:
SEQUEL
Sheila Smith
[email protected]
203-917-8644

About Bounteous
Founded in 2003 in Chicago , Bounteous is a leading digital encounter consultancy that will co-innovates along with the world’s most ambitious brands to create transformative digital experiences. Along with services in Strategy, Experience Design, Technology, Analytics plus Insight, and Marketing, Bounteous elevates brand experiences plus drives superior client outcomes. For more information, please visit www.bounteous.com . For a lot more information about Co-Innovation, download the Co-Innovation Manifesto in co-innovation. com .

Bounteous Media Contact:
Purpose Worldwide
Cassady Nordeen
718. 644. 0273
[email protected]

About fabric
fabric is the particular headless business platform purpose-built for growth. Customers like BuildDirect, GNC, and MSC trust material because of its open and do it yourself design that allows them to be live within weeks without having to replatform. Fabric is a force multiplier on retailers’ existing technology investments proven to grow electronic revenue simply by up in order to 3x. Headquartered in Seattle, Washington , fabric will be backed by Stripes, B Capital Group, Greycroft, Norwest Venture Partners, Redpoint Ventures, Sierra Ventures, Innovation Global Capital, Ascend Venture Capital, Expa and BC Partners. In order to learn more, visit https://fabric.inc.

Fabric Media Get in touch with:
Craig Berman
[email protected]

SOURCE Chico’s FAS, Inc.

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