Ms updated long-running initiatives at the company’s annual partner event, revisiting digital transformation, industry-oriented marketing, co-selling and differentiated cloud offerings.
Microsoft Inspire 2022, which runs July 19-20, marks a transitional phase for the company’s partner ecosystem. Microsof company appointed a new channel leader, chief companion officer Nicole Dezen, days before the conference. In addition, the company is in the process of inaugurating its revised partner program , which will debut later this year. Some partners have objected in order to the new program — dubbed the particular Microsoft Cloud Partner Program — and its requirements.
Microsoft mainly focused on overarching technology trends and recurring companion topics in the event, however. Satya Nadella, Microsoft’s CEO, kicked off the conference with a different take on digital transformation, which first made the list of the company’s fiscal year priorities in 2016.
At his Microsoft Encourage keynote, Nadella urged partners to go beyond “talking about digital change to delivering on the electronic imperative for every organization. ”
Satya Nadella
He described that imperative as infusing digital technologies into all business processes: “It’s what will make the particular difference between organizations that thrive plus those that will get left behind. ”
The digital business race and the struggle among leaders and laggards are nothing brand new. But recent economic developments such as inflation create greater urgency, Nadella suggested.
Digital technology is a deflationary force in an inflationary economy. Satya Nadella TOP DOG, Microsoft
“Digital technology is a deflationary force within an inflationary economy, ” he said. “It’s the only way to navigate the headwinds we are confronting today. inch
Nadella cited the example of a consumer packaged goods manufacturer, which usually he did not identify, that deployed technology to boost throughput plus avoid raising prices.
Industry focus continues
Vertical marketing is another conference theme and the continuation of a trend going back to at least 2017, when Ms said it would reorganize along industry lines . That focus has since shifted to Microsoft’s industry cloud lineup , which covers the retail, healthcare, manufacturing, financial services and nonprofit sectors. The particular company also offers a sustainability cloud .
At Microsof company Inspire, Nick Parker, corporate vice president of global partner solutions at the particular company, called out industry clouds because a center for partner activity. Industry clouds let partners produce “deeper industry-specific solutions” that will integrate into Microsoft Impair, a platform that includes Azure, Microsoft 365, Dynamics 365 and GitHub.
Ms works with the systems integrator and independent software vendor partners to create industry-specific offerings, he added. Partners point in order to industry clouds as a growth opportunity plus a vehicle for digital transformation.
Microsof company Cloud, companion differentiation
Dezen, meanwhile, highlighted a few areas she plans to focus on during Microsoft’s 2023 financial year, which began This summer 1 . For one, the girl pointed in order to Microsoft Cloud as a way with regard to partners to provide innovation and support customers’ electronic transformation efforts.
She also cited partners’ ability in order to rapidly scale their marketing efforts through the company’s 35, 000-plus global sellers and online marketplace. Microsoft in current years has been promoting co-selling to more closely align its salespeople with the partner ecosystem.
Also top of mind for Dezen: partners using Microsoft technologies as a foundation for creating differentiated offerings regarding customers. Companions — impair consultancies in particular — have been building their own intellectual property on public clouds to stand out from rivals.
Satya Nadella 
