March 26, 2023

Business not as usual

COVID-19 has affected everyone; it is a global phenomenon that has forced all sectors to rethink and strategise, prompting many businesses to implement emergency work-from-home plans and the use of various digital platforms.

Simultaneously, many organisations are looking for a solution that offers content design and development with data analytics that would speed up software adoption and serve clients more effectively.

A low-code software platform has been developed to enable organisations in order to measure, drive and act to maximise the efficacy of their electronic transformation plus accelerate the return on investment in software applications. This low-code software is a Digital Adoption Platform (DAP) that enables teams to add on-screen navigation hints to websites and apps without recoding them.

In an exclusive interview with Mohit Sagar, Group Managing Director and Editor-in-Chief of OpenGov Asia, Rafael Sweary, President and Co-Founder of WalkMe, elaborated on the latest trends seen within digital transformation and innovation. The explanation was accompanied by a website demonstration during the particular interview.

Because of the numerous intricacies involved, digital transformation used to be a lengthy process that could take months in order to complete for businesses. Nowadays, the transition can be completed in the couple associated with weeks or even days.

“The goal of technology is to help people. Instead of you trying to understand systems plus know-how to run systems, you would tell the particular programme what to do as well as the platform would walk you through the process and perform it with regard to you, making you much more efficient and focused on your task, ” said Rafael.

WalkMe guides end-users via business applications used in today’s workplace, identifying pauses plus hesitations in order to provide real-time assistance onscreen without having to toggle between interfaces. Rafael shared that electronic adoption offers three main objectives: 1) Data – we must unlock visibility into the tech stack and in to the workflows required to complete a business process through the use of software, 2) Action–take action right on top of the application to automate mundane tasks, allowing end-users to focus on their most valuable work, and 3) Experience – Data plus Action will drive the perfect experience for the particular end-user, no matter where they sit within the organisation.

Trends that drive the next normal

In his article – Focus on the Future: The Dawn of the Next Normal is Brighter Than You Might Think – Rafael discusses the changeover from crisis to a new era. Long-term, he sees four significant shifts that will alter corporate conventions.

First is the new paradigm of business continuity planning (BCP). Continuity was typically done keeping in mind a short-term crisis, such as a data leak or an accident. Most companies did not plan for an event around the scale associated with COVID-19.

The pandemic has altered the current context of planning, pushing organisations to accept and deal with a new reality. Most leaders, now, agree that will BCP should address long-term type possibilities as well, ensuring that a company is agile and adaptable to any situation.

Second, remote capabilities are now an essential component of businesses to remain functional in any situation. When the pandemic began in 2020, most businesses were forced to implement a work-from-home policy, regardless of their own readiness. Organisations quickly recognised that their particular reliance upon technology was growing, and to assist their staff, they required the appropriate digital tools.

However, companies will need to examine their technology to enhance communication, onboarding and training, productivity, plus employee engagement as the trend toward permanent remote function continues.

Rafael feels that the third major change is within corporate culture and that it will continue to evolve. Across the board, businesses acknowledge that will employees are their greatest asset. The more the investment and care for employees, the more likely the chances that a company will prosper in the next regular.

Undeniably, the Covid-19 outbreak has had a major and swift impact on the workplace, with companies making substantial efforts to build a distinct culture that reflects their own views plus keeps the particular employees content, engaged, and feeling supported.

The fourth change, Rafael proposes, is that digital offerings will drive revenue in the future. Industries are entering into the contactless era where almost all goods plus services can be obtained through technological means. To that end, businesses will have to invest in digital offerings that are usually easy for their particular customers in order to navigate and their employees to use.

Businesses that cannot serve their customers digitally have suffered greatly and are struggling to recover. The Next Normal involves increasing the digitalisation of operations and the virtualisation of communication.

It is undeniable that technologies priorities have shifted, Rafael opines. Companies may have dabbled with “nice to have” technology before COVID-19, but everything that isn’t critical to core company must go now. Budget cuts will certainly affect just about all firms, requiring the need to make the best software options possible to maximise ROI. Companies that can find the best technology for their purposes will succeed.

Navigating the New plus the Following Normal

Digital transformation is made up associated with several programs that must collaborate and focus on the outcomes rather than the implementing technologies. Rafael explained that most businesses fail to complete their own digital change journey because they define this primarily by changing many software or platforms and they begin digitising everything simultaneously.

The fundamental changes in digital transformation are within how organisations work and, as a result, how value will be added regarding customers. Rafael recommends companies begin with their desired results, deploy their chosen platform plus understand what these people want in order to achieve based on the benchmarks. He added that will when considering digital modification, avoid thinking about systems.

“Consider the bottlenecks, obstacles and financial opportunities. Then define success, take action on it, start working on it, plus evaluate whether you met your goal, ” he advises.

Because there is a possibility of multiple outcomes, a good organisation does not have got to worry about just one transformation. Think about, as an alternative, the jobs that need to be completed and the particular aspects of their particular firm that they wish to alter.

Companies employ new strategies and processes to stay relevant as technology rapidly evolves. This particular modification may need to be implemented promptly for the company in order to reap the benefits and this must constantly adapt, plus experiment with brand new technology.

“We could help them manage the complete cycle, beginning with review and finishing with benchmarks identifying friction and detailing project actions, among other things, ” Rafael offers confidently.

WalkMe apart, this individual says, if businesses want to be more successful in their electronic transformation, they will must focus on outcomes rather than systems implementation.

Without a doubt, WalkMe is the highly effective option. Close to two thousand companies around the globe utilise the system, from both the public as well as the particular commercial sector. Product managers and software owners can make use of the software and feature adoption tools, as well as the change management solutions, that will this system provides intended for internet, desktop, and mobile applications.

The particular platform aims to empower business leaders to achieve the potential of their people and technology investments, which he or she considers to be the particular best assets of an organisation in the digital economy.

The enterprise-class guidance, engagement, insights and automation platform of WalkMe’s Digital Adoption System enables companies to increase the full value of their electronic assets by providing executives along with greater presence into digital usage plus making workers more efficient and productive.

“The Next Normal will be different. We can’t ever ‘go back’, but we are being offered incredible possibilities for better business processes, better work experiences, and stronger companies and products. Jump on, the particular time is usually now, ” Rafael advises.

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